Notes
Slide Show
Outline
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Leveraging Telecom for Economic Development
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Components of
Community Technology
  • Network (Fiber, twisted pair copper, coaxial cable, wireless)
  • Services (Availability, pricing, quality of service, customer service)
  • Subscription (Who and how many use the broadband service?)
  • Sophistication (What applications are community members implementing?)
  • Economic Development requires attention to all four components!
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Traditional Economic Development Strategies Practiced in the Information Age
  • Documented quality infrastructure
  • Business retention and expansion
  • Skilled workforce
  • Downtown initiatives
  • Business attraction
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Improving the Infrastructure
  • Inventory existing infrastructure and services
  • Prepare the market
    • Conduct market studies
    • Install conduit as part of city CIP projects
  • Regulate
    • Require new developments to install FTTP
    • Negotiate tough franchise agreement with CATV
  • Investment
    • Aggregate demand of large users
    •  Pressure incumbents
    • Form a cooperative
    • Joint venture
    • Municipal utility
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"Mapping of High Speed Telecommunication/Internet..."

  • Mapping of High Speed Telecommunication/Internet Providers


  • Jon Hohenstein
  • City of Eagan
  • Community Development Department
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Background
  • Technology Task Force was created to study access to high speed telecommunication service in Eagan
  •  CTOs of leading companies served along with Commission representatives, small business owners and the NDC Chambers
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Task Force Activities
    • Conducted extensive analysis of current situation
      • Inventory
      • Mapping
      • Community input
    • Consider alternatives
      • Encouraging providers
      • Partnership
      • City as Provider
    • Make recommendations
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Coverage Results
  • Large and Medium Businesses
    • Fiber rich environment
    • Multiple Providers
  • Small Businesses
    • Gaps in service
    • 50% DSL coverage
  • Residents and home businesses
    • 50% DSL from Qwest
    • 100% DSL from Frontier
    • 100% Comcast
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Provider Inventory-Map
  • Data obtained from service providers
    • As-builts associated with right-of-way permits
    • Consultant influence


  • Most data digitized from hard copy maps
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Map Updates
  • Qwest expanded digital service area-from 50% to 85% coverage by November 2005


  • Qwest conduit location


  • ISD 196 fiber loop
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Service Provider Map/
Conclusions
  • Simple map provided basis for gap analysis and recommendations to address needs
  • Useful economic development tool showing coverage strengths of important commercial/industrial areas
  • Provided a base map for continued monitoring and expansion of service providers
  • Eagan is believed to be the first MN city to accomplish an extensive mapping of providers
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Task Force
Recommendations
  • Create an Ongoing Technology Policy Body
  • Distribute a RFI to Wireless Providers
  • Maintain dialogue with Qwest on DSL deployment
  • Direct Planning Commission to review
    ordinances affecting technology deployment and construction


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Business Retention and Expansion
  • Improving business competitiveness through technology


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PrairieNet Cluster
  • Communities of Marshall, Tracy and Minneota
  • Blandin Broadband Initiative Grant Funding
  • Focus on small business use of technology
  • Focus on connecting area technology vendors to local small businesses
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The Program
  • Small businesses complete technology training programs
  • RFP to technology support firms to become qualified providers
  • Local small businesses apply for funding to implement technology enhancement projects
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Skilled Workforce
  • Build a technically savvy workforce
  • Emerging workers
  • Incumbent workers
  • Older workers
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Educating the Workforce
  • Community information portals and networks
  • Education and training
    • Businesses, seniors, immigrants, students
    • Tech fairs, promotion, training sessions, community projects
  • Community commitment through technology leadership
      • Education
      • Health
      • Government

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Community Examples
from the Blandin
Broadband Initiative Program
  • Emerging workers
    • Todd County’s emerging efforts to encourage young entrepreneurs through BizPathways
  • Incumbent workers
    • Thief River Falls’ partnering with major employers to promote broadband use by employees
  • Older workers
    • International Falls efforts to train older citizens in the use of Internet technologies

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Downtown Initiatives
  • Adding technology to the proven Main Street approach of Organization, Promotion, Design and Economic Restructuring
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Adapted Main Street Approach
  • Organization
    • Technology Tools
      • BizPathways
      • Northern Tier High Technology Tool
  • Promotion
    • Downtown web site
    • Email marketing
  • Design
    • Connectivity
    • Hot spots and public access sites
  • Economic Restructuring
    • Technology training centers/Business incubators
    • E-commerce savvy businesses
    • Digital media promotion

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Business Attraction
  • In addition to growing your own…
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Same old things will bring the businesses in…
  • Available infrastructure
  • Quality and available workforce
  • Capital
  • Welcoming attitude
  • Preparedness
  • Marketing


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How to reach them...
  • Quality web sites, such as…
    • Northland Connection (www.northlandconnection.com)
    • Dakota Future (www.dakotafuture.com)
  • Promote a technology culture
  • Quality of life



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Blandin Broadband Initiative
  • Blandin Foundation
    • www.blandinfoundation.org
  • Grants of up to $15,000; cash match required
  • Benefits
    • Technology market development activities funded
    • Telecommunications market studies completed
    • Community technology vitality is increased
    • Community technology promotion tools provided


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Free Community Online
Economic Development Tools
  • Bizpathways
    • www.bizpathways.org
    • Increase your ability to help small business and entrepreneurs 24 x 7 x 365


  • Northern Tier High Technology
    • www.ntht.org
    • Increase your ability to communicate with your community organizations, businesses and colleagues

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Continuous improvement in all facets of technology development is required for community vitality!!
  • This is too important to sit back and be passive!
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For more information
  • Bill Coleman
  • 651-491-2551